As you are aware, in the past few years there has been a large push across the country to cut down on fraudulent phone calls and spam text messages. As part of this effort, Mobile Carriers are the FCC is now requiring that all companies that send outgoing or receive SMS messages be registered with an organization called The Campaign Registry in order to reach customers on their network. When fully implemented, this will drastically cut down on spam SMS messages and ensure recipients have ability to easily opt out of or report spam messages. The downside to this progress is increased cost in the form of fees that the mobile carriers (AT&T, Verizon, T-Mobile) are charging carriers for this registration.
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